But nothing can be further from the truth.Īfter all, if you don’t have an existing audience, you’re publishing to crickets. Many people think social media is about posting as much as possible. You should also ask for it when you have the opportunity-usually when the customer expresses their satisfaction, whether they say it personally or online.
Reviews – This is beyond GBP itself, but you’d want to provide a great experience for your customers so they’ll leave good reviews.Others are subjective and are earned when a certain feature of your business is often suggested by the customers. Some are objective (e.g., “black-owned ”) and thus can be controlled by you. Attributes – These can be thought of as labels or tags that convey additional information about the business.
Marketing tip of the day update#
It’s also a good idea to keep abreast of the new categories that Google adds so you can update your GBP accordingly.
The first step is to create or claim your Google Business Profile (GBP). Capture your positioning in an evergreen document that can be shared across all teams.Find a target market that makes your value obvious to the customer segments that care most about your unique value proposition.Figure out the true value of these attributes and features-what do they do for your customers?.Figure out the attributes and features that make your product/service unique.Form a positioning team and align your positioning vocabulary across teams/departments.I highly recommend buying the book, but here’s a quick summary: How do you create your positioning statement? The best way is to follow April Dunford’s “ Obviously Awesome” framework. That’s why your positioning should make it crystal clear to potential customers what your product or service is, why it’s different, and why it matters to them. So why should anyone choose you over the rest? You’re likely not the only business selling your product or service. Follow the “Obviously Awesome” framework to nail your positioning
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